Dubai Golf has launched a plastic free campaign that will say goodbye to all single-use plastic bottles across its five golf courses. Taking further strides in sustainability, from today, all members and visitors will instead receive a reusable aluminum water bottle as part of a partnership with Dell Technologies.

The eco-friendly campaign eliminates a staggering 785,000 plastic bottles used annually from Dubai Golf courses – equating to more than 1.2 million ounces less Carbon Dioxide being released into the atmosphere.

Eliminating 785,000 plastic bottles is a giant step, setting an eco-standard for the golf industry globally. Dubai Creek Golf Club, Emirates Golf Club and Jumeirah Golf Estates will all participate in the plastic-free campaign. To put the green impact into context, 785,000 plastic bottles lined up would be:

• 200 times taller than the Burj Khalifa
• the distance from Dubai to Abu Dhabi

Owning and operating almost half of Dubai’s golf courses, the sporting organisation’s green commitment sets a new global standard in the industry. Pushing players to make their new premium aluminum bottles a permanent part of their golf bag, conveniently placed water igloo stations offer regular opportunities to refill and hydrate across Dubai Golf courses.

Christopher May, CEO, Dubai Golf, said: “Sustainability is a key pillar of Dubai Golf’s ethical principles and our reusable bottle campaign in partnership with Dell Technologies marks an important milestone to eliminate single-use plastic from our golf courses.

“With world-renowned courses playing host to international tournaments, we have a responsibility to set a precedent for sustainable practice within the golf industry. We will continue to implement initiatives that adhere to our mindful policies, and look forward to building a greener future.”

Mohammed Amin, Senior Vice President Dell Technologies, said: “We are very excited about the partnership, our first in the Middle East region. We chose Dubai Golf because their vision is perfectly aligned with our own – striving in a new direction to combine sustainability and technology in sports. We look forward to making steps towards a better future together.”

Emirates Golf Club’s successful ‘Planet or Plastic’ campaign, which took place last December in partnership with National Geographic, set a precedent for the initiative which has led to a series of important changes over the past year – including a drastic reduction in the use of plastic straws, cups and bags, as well as the introduction of water igloos, jugs and glass bottles at meetings and events.

In addition, Emirates Golf Club this March continued its move towards a sustainable future with the announcement that its 18-hole championship Faldo Course was the only course in the region to install LED light technology. The club replaced its existing metal halide solution with LED lighting to improve the overall quality of light across the golf course, while enhancing energy savings by 60 percent and reducing CO2 emissions.

The above, combined with the current water bottle campaign with Dell Technologies marks another important step in Dubai Golf’s dedication to sustainability.

For more information on Dubai Golf and the reusable bottle campaign with Dell Technologies, please visit https://www.dubaigolf.com/.

Download Dubai Golf’s water bottle video campaign here