UAE-founded PureBorn is seeing high demand for its eco-friendly yet affordable collection of childcare products – including innovative nappies and wipes – across the Middle East with the collection being available in leading retail stores, supermarkets and pharmacies and via the company’s e-commerce platform.

Founded 3 years ago in Dubai by Hannah Curran, PureBorn – citing 35% month-on-month revenue growth – is taking on established multi-nationals in a shelf war which is seeing PureBorn gain market share, and space, in the ‘green and natural’ section of major supermarkets across the region.

The e-commerce brand www.pureborn.com, is seeing a surge in demand for online orders with a monthly site visitor increase of 156%. Best sellers across in-store and online purchases include the uniquely printed nappies.

“From a small Dubai start-up with big ambitions in 2017, PureBorn has established itself as the go-to brand for families in the Middle East looking for sustainable, ethical and affordable kids necessities – we grateful for our customers and their feedback which keeps us constantly evolving the brand offering, and also our business partners for believing in our vision,” says Hannah Curran, Founder and CEO of PureBorn.

“2020 is going to be a busy year for us – we have new innovative products to bring to market, new country launches, and more work with the charities which we donate a percentage of our sales to.   We also have our sights set on further expansion in Europe – we’re excited and hungry to take PureBorn to new heights!” comments Hannah.

Now a market leader in the organic nappies category, and with a legion of fans across the region, the brand has proven itself to be one of the most coveted eco and ethical nappy and wipe brands in the world.  PureBorn has become a PETA Vegan and Cruelty-free certified organization and has secured the ECOCERT seal of approval. PureBorn has seen the rise of consumers searching for eco-solutions that protect their families through ingredients and formulations but also the planet through sustainable practices and packaging and have worked tirelessly to respond to these needs.

What’s more, PureBorn improving products to meet customer demands – developing and innovating quicker than multi-national players who work to a six or seven year process window to launch or adapt products. Recent months have seen the development of a new eco packaging – with 40% reduction in plastic – and a nappy and wipe subscription model that makes every parent’s life easier.