This past holiday season, L’OCCITANE has launched a beautiful campaign based on a tree planting challenge, focusing on one of the brand’s key commitments: RESPECTING BIODIVERSITY.

Customers and friends of the brand were invited to make a wish for nature online and/or in-stores across the region. In return, L’OCCITANE promised to plant 1 tree for every 5 wishes collected.

As a result, L’OCCITANE gathered a total of 8,075 wishes for nature and took a pledge in planting over 1,600 trees across the region!

As a first step, in January 2020 the brand gathered over 30 volunteers in the UAE and planted 500 Ghaf trees at Emirates Bio Farm. The brand successfully beat the record of the highest number of trees planted by an establishment to date at the Farm!

In parallel, 50 volunteers participated in KSA to plant 535 trees in the region of Al Jumoum nearby Jeddah, while 100 trees were planted in Bahrain with Bahrain Garden Clubhouse. As for Lebanon, with the help of the NGO Jozour Lebanon, L’OCCITANE planted 85 trees near Marjayoun. The brand aims to run similar tree planting initiatives in Kuwait & Qatar during the upcoming months.

These are one of the many CSR focused initiatives L’OCCITANE has taken part in, with more exciting projects to come. To protect the richness of the land, the brand stays true to its commitments – Supporting Producers, Respecting Biodiversity, Reducing Waste, Empowering Women, Caring for Eyes and Celebrating Craftsmanship. Join L’OCCITANE in their story of generosity, fairness, emancipation, vision, talent, and respect for the planet!

#GIFTSOFNATURE

#NOTJUSTABRAND