Entrepreneur Omar Jackson, has officially launched a new lifestyle brand “OJ Lifestyle” focusing on key elements including Experiences, Fashion and Social Sustainability. Officially unveiled at the Abu Dhabi Grand Prix by Kris Fade, the A’list event marked the debut of the brand’s official song in collaboration with UK hip hop rapper, Yungen, “OJ Lifestyle”. As an integral part of the experience element OJ Lifestyle is set to disrupt with an exclusive membership club titled “X by OJ Lifestyle”.

The X by OJ Lifestyle membership programme, which was recently launched, will be fully live when its app launches on 29th February 2020. The membership will cost AED 699 a year and through the app will unlock a world of OJ Lifestyle experiences including access to OJ Lifestyle events at the Coca Cola Arena, OJ sporting facilities, unique experiences, special discounts for a variety of international lifestyle brands, and much more. An early bird pre-launch offer, for those who register online on www.oj-lifestyle.com before 29thFebruary, will give free membership access for the first six months.

Setting up the foundation for OJ Lifestyle music movement, the OJ X Yungen song ‘OJ Lifestyle’, has already been making waves through Apple Music, Spotify and YouTube. Kicking it up a notch, the brand has partnered with Virgin Radio as the official headline partner of Virgin Radio’s RedFest 2020. The homegrown UAE brand also made a big move by establishing an official partnership with two permanent activations with the Coca Cola Arena. One is titled the “OJ Forum”, the official venue for OJ Lifestyle parties and events; and the OJ Lifestyle “X Gym”, located on the grounds of the arena with views of the Burj Khalifa; both will be available to members of X by OJ Lifestyle.

Conceptualised by Omar based on his personal passions and experiences, the brand aims to disrupt through a variety of elements. Omar Jackson, comments on the launch of OJ Lifestyle, “The planning of the brand has been in the works for quite some time now and I am thrilled that it is finally here. My aim is to inspire society to fulfil their passions, kick start their lives to the best form, and to overall enhance people’s lifestyle positively in an accessible and affordable manner. I truly believe that a positive, passionate and healthy lifestyle should not have to come at a premium cost.

OJ Lifestyle is a disruptive force of passion and drive; designed to energise, thrill and entertain. The brand has been created from my own life story, and through it I want to inspire and encourage people to create positive change in all aspects of life. This journey will teach you that it’s possible to disrupt your personal life and your business with fun and fulfilment, creating impact and leaving you with lasting memories. Your lifestyle starts with the decision to try…”

In addition to all the exciting events which will inspire people to fulfil their passions, Omar through OJ Lifestyle will launch a social sustainability initiative inspiring the younger generation, as well as a fashion element of the brand.

The launch of the brand is not the first for Jackson, successful businessman and partner at a private equity firm, Jackson has already reaped massive success from his previous ventures. With a personal brand bearing his name, OJ Lifestyle is the brand to watch in the UAE and globally. Virgin’s RedFest 2020 will be the official platform for people to experience the brand first-hand.