Health and Environment concerns are increasingly converging to create significant opportunities for food and beverage brands and how they market their products, according to Tetra Pak’s latest industry report Tetra Pak Index.

Conducted in in collaboration with Ipsos, a global market research and consulting firm, here are some key findings of the report:

• 60% of consumers believe that we are reaching an environmental tipping point individual responsibility towards the environment and health is rising among end users.
• The most compelling F&B categories are 100% fruit juice, white milk, packaged water, coconut water and plant-based drinks.
• Three out of five consumers think their health and wellbeing are strongly affected by environmental problems.
• Consumers see themselves as being the most responsible for both the environment and their own health, followed by government and politicians, and finally brands and retailers.
• Consumers are looking to make more informed choices over packaging, even if this means buying more expensive products.
• Packaging and recyclability are critical with consumers seeking environmental information via labelling.

Commenting on the report’s findings, Amar Zahid, President of Tetra Pak Middle East and Africa said: “The convergence of health and environment as top consumer concerns presents a new opportunity for brands to build a genuine and personal relationship with their customers through addressing both simultaneously”.

Tetra Pak Index was revealed a few days ahead of the company’s participation at the region’s largest food and beverages show, Gulfood Manufacturing, taking place from 29 – 31 October 2019, at Dubai World Trade Centre.

“Gulfood Manufacturing provides an ideal platform to showcase our innovation in front of industry peers. We are committed to connecting the food and beverage industry and improving our customers’ experience and equipment performance.”  added Zahid.

Under the theme “Do More Together”, Tetra Pak will be present at Gulood Manufacturing 2019 with a 900 sqm. stand offering the show’s visitors an engaging experience through three interactive zones:

• Pre-production zone: a display of Tetra Pak’s latest paper straw collection and Forest Stewardship Council (FSC) – labelled packages, as well as a design and ingredients lab;
• Production zone: featuring end-to-end solutions, a portfolio wall with Tetra Pak’s full packaging products;

• Post-production zone: highlighting cases studies of Tetra Pak’s connected consumers from all around the world, a sampling station, and a recycling and waste management station.

Another highlight at Tetra Pak’s stand this year was the sleek, fresh new Tetra Stelo™ Aseptic 1000 Edge with Bio-based WingCap™ 30 package; a uniquely designed package which allows food and beverages providers to bring to their markets a range of juices. It is an easy-grip carton, one-step opening and with a smoothly rounded, slim shape.

The new Tetra Stelo™ Aseptic package also helps differentiate customers from their competitors, better share information about the brand and attract new consumers.

During the second day of the show, October 30^th, Lars Holmquist, Executive Vice President – Tetra Pak will be participating in Gulfood Manufacturing Foodtech Summit with a presentation which will provide insights about future trends in the areas of sustainability, digitalisation and food safety.

Global Vice President Industry 4.0, Johan Nilsson will also be taking part in the Gulfood Manufacturing Foodtech Summit on October 31^st to discuss challenges concerning food quality, productivity and sustainability.