In a powerful continuation of its Brazilian legacy, BRETON, the iconic art-of-furniture design house known for cultural authenticity and sophistication, announces the international debut of ECOBRETON in Dubai — marking the first time the brand’s environmental program is activated outside of Brazil.

During the month of July, BRETON Dubai will elevate its commitment to sustainability with a dual-impact initiative: for every purchase made at the BRETON flagship showroom in Al Wasl, a native tree will be planted in both the UAE and Brazil.This meaningful gesture supports the expansion of green urban areas across the Emirates and contributes to reforestation in Brazil’s Mata Atlântica, one of the world’s most vital and endangered biomes.

“Dubai is a global design capital that values innovation, elegance, and responsibility. Launching ECOBRETON here bridges continents and values — bringing Brazil’s environmental heritage into dialogue with the UAE’s bold vision for sustainability,” said Barbara Bracci, General Manager of BRETON Dubai.

BRETON is not only a brand of artistic legacy — it is a company driven by social, environmental, and community impact. As a carbon-negative leader since 2022, BRETON has embedded ESG principles into every aspect of its business model. In 2023 alone, the company planted 6,379 trees, surpassing its emissions offset requirement and achieving carbon-negative status for the second consecutive year — a rare and commendable milestone in the global design industry.

Originally launched in Brazil through a long-standing partnership with SOS Mata Atlântica, ECOBRETON has positioned the company as one of Latin America’s few certified carbon-negative luxury brands. This expansion into the Middle East reinforces BRETON’s role as a trusted global voice in sustainable living, ethical design, and regenerative commerce.

“BRETON is more than design furniture house. It’s a movement for conscious, exclusive living — every piece we craft is connected to nature, community, and timeless values,” Bracci added.

Each unique piece purchase is no longer just an elegant lifestyle statement — it is a climate-conscious action. This milestone positions BRETON Dubai as a brand aligned with the UAE’s national sustainability agenda and its vision for greener cities, while proudly honoring its Brazilian roots.

As BRETON expands its presence from Latin America to the Gulf, it carries not only craftsmanship heritage — but a message: art is at its best when it regenerates the world it lives in.