On the occasion of World Environment Day on June 5, Emirates Nature-WWF is announcing the newest additions to the Leaders of Change programme. ITP Media Group, Visa, and Safran have joined the movement, pledging over 700 new members who will spend the coming year training, ideating, and acting in nature for people and planet.

This follows Emirates Nature-WWF’s recent collaboration with Carrefour – which is owned and operated by Majid Al Futtaim in the UAE – to create a new range of reusable bags to mitigate excessive plastic consumption and conserve natural resources.

Recognised around the world, World Environment Day is the largest international platform for environmental outreach, with millions of people, governments, businesses, schools, celebrities, cities, and communities engaging to protect the planet. The scale of the climate and nature loss crises demands that all members of society unite on a collective journey to overcome our shared environmental challenges.

The Leaders of Change Programme

Emirates Nature-WWF’s Leaders of Change is a pioneering programme that empowers government and corporate entities, individuals and students in the UAE to maximise their impact and transform the world.

Members master the issues through on-ground training and development delivered by experts. They co-create solutions with like-minded peers andrealise worthy ideas with the support of incubation programmes and the Leaders of Change network. Members also volunteer for nature in nature, through a series of exciting and exclusive conservation activities. Their participation and annual membership fees contributeto on-ground projects that help achieve the UAE’s Net Zero and Nature Positive agenda.

To name a few othernotable organisations that are part of the Leaders of Change programme include Mubadala, Seddiqi Holding and Boston Consulting Group who recently pledged over 1,000 members during Earth Hour 2022, as part of a wider commitment to ‘Go Beyond the Hour.’

“The cooperation, collaboration and co-creation that we have seen amongst the public and private sectors, local and national legislation and local communities as part of Leaders of Change has been inspiring and affirms the importance of digital innovation and inclusive conservation,”commented Laila Mostafa Abdullatif, Director General, Emirates Nature-WWF. “2022 presents an unmissable opportunity to accelerate action and participation for the climate and the environment. We invite all organisations and individuals in the UAE to become Leaders of Change and ensure that nature and people can thrive.”

“Visa will continue to maintain carbon neutrality through efficiency, renewable energy and limited offsets across our operations. The Emirates Nature-WWF Leaders of Change programme provides us an important platform to engage youth in the UAE to do something remarkable for the environment. We are proud to join the programme and work with partner organisations in the UAE to contribute to a sustainable future for everyone everywhere” said Dr. Saeeda Jaffar, Visa’s Group Country Manager and Senior Vice President for the GCC region.

“Purpose fuels performance and the way that we can truly make the greatest impact is through a purposeful collaboration to address an urgent and collective challenge that we face,” said Simon Birkebaek, Partner, BCG. “Our commitment as a global organization to tackle climate-related challenges and strive to build a sustainable future is one that we share with Emirates Nature-WWF, and we are proud to be a partner in the Leaders of Change programme”

“As a media company, we hope that we can use our voice through our many brands and mediums to inform, educate and positively influence our audiences of the need to contribute towards a sustainable future.  We believe that this partnership will expedite and enhance our journey” commented Ali Akawi, CEO at ITP Media Group.