House of Pops, an all-natural brand of ice pops and ice creams, is on a mission to spread natural happiness, one handcrafted ice treat at a time. House of Pops has now wheeled into JBR with its Happiness Cart – a chance for everyone to indulge in its guilt-free snacks.

Serving up an enormous variety of refreshing mostly fruit-based lollies, the House of Pops range is free from artificial colourings, flavourings, refined sugars, and rich in fibre. They are a fun, delicious way to get closer to your ‘Five A Day’ – and with a growing selection of 21 tropical and traditional ice pop flavours in its Happiness, Keto, and Royal range, you’re spoilt for choice, too.

Frozen desserts represent a US$94 billion industry globally – a sector experiencing a skyrocketing shift towards healthier alternatives. As consumers begin to prioritise health and wellness, healthier, more sustainable products are on a steady rise.

Marcela Sancho, co-founder of the disruptive dessert company, says: “Our ice pops are inspired by Mexican paletas – a frozen treat made from fresh fruit. They are the perfect way to hit the refresh button on a hot day. When snacks first became mainstream around the world, they had a dizzying amount of artificial ingredients and preservatives in them. That’s what made them novel and addictive.

“We are now, collectively, in the midst of a great wave of change in the food world. We want to return back to nature. House of Pops offers exactly that – on a stick, in your favourite flavour, with nothing else. It’s all about happiness, good honest flavours and real food.”

The taste of nature on a stick

House of Pops’ fruit-forward ice pops are vegan and feature up to just five natural main ingredients. Its winning recipes are the secret behind its hand-crafted ice pops and ice creams.
The Happiness range features just five ingredients or less, and is essentially super tasty, super healthy frozen fruit on a stick. While there’s a ‘Fancy Choco’ (cocoa and coconut) one in the range, the rest are fruit and natural sweeteners – but in awesome flavour combos like Super Strawberry, Galactic Lime, Crazy Coconut, Blackberry Lemonade and Pineapple Basil.

If Keto (high fat, low carb) is your thing, grab one of House of Pop’s keto range, which is more akin to ice cream – but unlike any ice cream you’ve ever tasted before! Featuring organic coconut milk and cream, natural fruits and natural sweeteners, these guilt-free treats also feature vegetable fibre for extra health benefits. You can choose from Strawberry, Coffee, Vanilla or Chocolate flavours.

The newest line, Royal Pops, launched with great success over summer. These larger ice cream bars are studded with real fruit pieces, making them the perfect healthy snack – and the perfect social media tool, too! The funky flavour catwalk includes indulgent Chocolate Banana, Chocolate Strawberry, Coconut Strawberry, Mango Strawberry, and Mango Chia.
Happiness Pops and Keto ice creams come in 80ml servings, while the Royal Pops clock in at 123ml.

Good for people, good for the planet

With purity and people at the heart of its brand, House of Pops strives to be good for its customers and the environment. It takes pride in plastic-free biodegradable packaging. The packaging can also be tailored for special occasions, making its allergen-free ice pops perfect for friends and family.
The 80ml varieties are AED 20, while the 123ml Royal Pops are AED 25. House of Pops can also bring the “cool” factor to companies, festivals, and events with its catering service. Cool down from the comfort of your couch with House of Pops delivered to your door through Deliveroo, Talabat, and Zomato. And you’ll definitely want to hit up the multi-pack offers delivered straight to your door!

For more information, please visit houseofpops.ae