Swedish beauty-tech powerhouse FOREO is doing something rather wonderful this Earth Day and it’s all about protecting our big beautiful planet. With news of climate change, extinct species, planet pollution, and much more flooding our screens daily, Swedish beauty-tech powerhouse FOREO is standing against common malpractices in the beauty industry as the impact on our planet can no longer be ignored. The sustainable beauty brand has launched an environmental campaign celebrating Earth Day by preventing common malpractices in the consumer electronics industry.

FOREO has established themselves as the pioneer of kindness – following the #KindnessWithFOREO collaboration with Arab artist Dina Sami, challenging us all to perform daily acts of kindness. The FOREO kindness legacy continues by being kind to our earth. FOREO products are designed for durability and longevity – providing reusable, hygienic, long-lasting skincare solutions that can reduce consumption of disposables, making the beauty brand a conscious, greener solution.

When FOREO first launched the now best-selling LUNA and mini LUNA, the cleansing game was changed. FOREO recently reached out to hundreds of their earliest customers for their personal feedback to ensure their original FOREO products still function flawlessly. After 8+ years of use, FOREO’s products have sustained not only by looking as beautiful and clean as the new ones on store shelves today, but also continuing to function with the same long-lasting battery life. Not only meeting our skincare needs, but also preserving our planet by eliminating littering with waste.

The customer-centric brand continues to strive by creating sustainable, high-quality products recognized and trusted by their many loyal customers all over the world. “In FOREO, our mission is to deliver the highest quality of products that will serve our customers for years to come. Each FOREO product comes with a 2-year warranty and a 10-year quality guarantee on top of that. Our idea is to produce less products that last longer, thus not putting additional stress on the environment” says Boris Trupcevic, FOREO CEO

FOREO is taking the next steps towards achieving environmental goals. Building long-lasting high-quality products, swapping hazardous and toxic components for greener and eco-friendly options as well as reviving the repair culture. Making the beauty brand a conscious choice for not only your skin but for the planet!

Discover the skincare of the future with FOREO, available in selected Sephora doors across the region Namshi and FOREO.com

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