Elli Junior, a Dubai-based e-commerce platform offering high quality, organic and sustainable baby and children’s products and accessories, leads the campaign for a more ecological and responsible online shopping experience.

“As a mother to two beautiful girls myself, I want nothing but to take good care, nurture and provide the best for my children – as what all parents do. And to be able to give the best, we must invest in high quality everyday products that are functional, practical and reasonably priced. And that’s where we – Elli Junior – comes in.” Says Elli Kasbi, founder and owner of Elli Junior, Dubai’s newest one-stop baby shop offering a unique selection of high quality Swedish organic accessories, toys and interiors.

“Elli Junior was founded instinctively. I couldn’t find a one-stop shop for affordable, high-quality and eco-friendly baby products from clothes to furniture. And with designs from Sweden created with love using sustainable practices, we try to offer something of real value to parents in just a click of a finger.” She added.

With an aim for a broad and long-term environmental approach to the entire business and a main goal to be a 100% sustainable company, Elli Junior works towards producing all products as responsibly and sustainable as possible – helping save resources by simply choosing their products.

Shop now on www.ellijunior.com and enjoy free gift wrapping and free shipping within the UAE for orders above AED 200 and within GCC for orders above AED 250.