Zain Group, a leading provider of innovative ICT and digital lifestyle communication services operating in eight markets across the Middle East and Africa, released its 14th annual sustainability report, entitled: ‘The New Paradigm Shift,’ reflecting the company’s dedication to responsible business practices. Zain remains one of the most transparent and accountable corporate entities in the entire Middle East and North Africa region with respect to the publication of its sustainability programs and their outcomes.

As in previous years, the report reflects Zain’s commitment to meaningful connectivity that leads to equitable systemic change and empowers the communities that Zain proudly serves, which is at the center of Zain’s Corporate Sustainability strategy on development and economic empowerment.

‘The New Paradigm Shift’ highlights the numerous sustainability programs and their outcomes implemented under the four pillars of Zain’s corporate sustainability strategy – namely ‘Climate Change; Operating Responsibly; Inclusion; and Generation Youth’; that embrace and emphasize the material importance to the company of addressing issues related to preserving the planet and safeguarding it for future generations; access to connectivity and reducing the digital literacy gap; displacement; as well as employee development and social well-being, given the rise in geo-political and economic issues regionally.

Commenting on the publication, Zain Group Chief Sustainability Officer, Jennifer Sulieman said, “We are in an era of technological innovation that allows us to develop and introduce initiatives that are the most impactful they have ever been. Zain takes responsibility as a regional pioneer in bringing the latest technologies that drive positive societal development and meaningful connectivity across our footprint.”

Suleiman continued, “What Zain does matters, and we continue to implement ESG principles, climate action, children rights, displacement, connectivity, advancing digital transformation, literacy, and stakeholder collaboration to build resilience, so that amid socio-economic challenges and regional conflicts, Zain may remain a beacon of hope, delivering life-changing solutions for the benefit and upliftment of current and future generations.”